An almost unbear-ably cute premise, the beautiful picture book written by the unstoppable David Walliams and illustrated by the talented Tony Ross was promoted with posters, standees and had its own line of wrapping paper.
David Walliams Lights Up Christmas
We created the original artwork for the David Walliams Lights Up Christmas 2015 marketing campaign, including animated versions shown on digital screens and versions for for online use. Our creative really brings to life the delightful style of Walliams’ books ‘Grandpa’s Great Escape’ and ‘The Bear Who Went Boo’.
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Darkmouth – Shane Hegarty
Darkmouth is the epic new series from the talented Shane Hegarty. The movie rights have been secured, and it’s set to fill the hole left by bereft Harry Potter fans the world-over! We created the original artwork for the Launch Campaign of the first book, and its successors. Here’s a peek of our work on the project.
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Peppa Pig – Peppa’s Post Press ad
Peppa Pig, the phenomenal children’s brand, now has a wonderful interactive book called Peppa’s Post, and we were thrilled to be asked to create a press ad to promote this by Penguin Random House UK.
Eoin Coifer + Oliver Jeffers – Imaginary Fred
Oliver Jeffers is one of our favourite children’s illustrators at Name Creative, so we were really pleased to work on the campaign for his collaboration with Eoin Coilfer, Irish ‘Children’s Book of the Year 2015’, Imaginary Fred. We produced a series of assets including activity sheets, pillory, competition postcards etc.
The Person Controller – David Baddiel
We produced a range of original assets to promote ‘The Person Controller’, the second children’s book by popular author David Baddiel. Assets included posters, press ads, social media elements, online ads. Click on the image to see the World Book Day poster we designed to promote Baddiel’s books.
The Parent Agency – David Baddiel
We produced the original creative for The Parent Agency, David Baddiel’s first book for children. As well as posters, we also created a range of assets for online and promotional materials such as sticker sheets, bookmarks, etc for this fun story which has a lovely ‘Charlie and the Chocolate Factory’ meets ‘Wizard of Oz’ feel to it.
Nadine Dorries – Hide Her Name Campaign
‘Hide Her Name’ is the second in the hugely popular “The Four Streets’ trilogy by Nadine Dorries, and we produced original Press Ad concepts and 6 Sheet artwork for it.
Geek Girl – Holly Smale
We love the best-selling Geek Girl series, and we had great fun designing an original poster to promote GG as part of HarperCollinsChildren’sBooks World Book Day promotion. As well as an A2 poster we produced app designs, social media assets, shelf barkers, cut-out postcards and more. The final poster, alongside the alternative concepts image, are an example of how useful it is to be able to review source material (books, films) during the creative and copywriting process. Being able to dig into the detail brings out the geek in us!
Grandpa’s Great Escape
We helped shape David Walliams’ ’Greatest Adventure Yet’ for HarperCollinsChildren’sBooks. Based on core creative, we produced a huge range of marketing assets for the Grandpa’s Great Escape campaign including animated outdoor digital screens, mobile ads, press ads, HPTOs, social media assets, FSDUs, standees, window acetates and more. Up, up and away!