After delivering the full-bodied press and outdoor creative for Magic Mike, Lionsgate also asked us to produce an all-singing (or maybe that should be stripping!) digital creative. We fleshed out the themes of our press campaign and focused on the glitz and glamour of the key-art, animating all the key elements. The creative included website reskins, as well as MPUs and Leaderboards. A real crowd pleaser in more ways than one!